{"id":10511,"date":"2016-03-28T18:03:54","date_gmt":"2016-03-28T09:03:54","guid":{"rendered":"http:\/\/koreastay.kozaza.com\/?p=10511"},"modified":"2016-03-28T18:03:54","modified_gmt":"2016-03-28T09:03:54","slug":"kozaza-press-kozaza-taps-sharing-economy-to-promote-hanok-korea-times","status":"publish","type":"post","link":"https:\/\/www.wehome.me\/trust\/en\/kozaza-press-kozaza-taps-sharing-economy-to-promote-hanok-korea-times\/","title":{"rendered":"[kozaza press] Kozaza taps sharing economy to promote hanok -Korea Times"},"content":{"rendered":"<div id=\"attachment_1539\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.kozaza.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1539 size-full\" src=\"http:\/\/blog.kozaza.com\/wp-content\/uploads\/2014\/06\/011.jpg\" alt=\"01\" width=\"450\" height=\"300\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">A view of the Rakkojae hanok in Bukchon, Seoul, once a guests steps through the entrance.<\/p>\n<\/div>\n<p>Bukchon in Seoul is a mixture of the hip and quaint.<br \/>\nThe main road is dotted with cute, standout restaurants, shops and cafes.<br \/>\nMeander through the narrow alleys in the back, however, and one time-travels to the 1970s and early \u201880s \u2014 a time of hole-in-the-wall shops and \u201chanok\u201d or traditional Korean houses.It\u2019s within this sliver of Seoul and its vast passage of time that a local company, kozaza is working with a new-era concept of \u201csharing economy\u201d to promote the beauty of olden times.\u00a0There are around 90,000 traditional houses remaining in Korea. Kozaza \u2014 the name fittingly means \u201clet\u2019s get a good night\u2019s sleep\u201d \u2014 links 700 of these with visitors desiring a stay. Jo has been a forward promoter of the traditional Korean house, providing content on hanok to Google\u2019s Cultural Institute, a 360-degree preview of a hanok with Google Maps, and postcards.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1542\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.kozaza.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1542 size-full\" src=\"http:\/\/blog.kozaza.com\/wp-content\/uploads\/2014\/06\/02.jpg\" alt=\"02\" width=\"450\" height=\"300\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">It\u2019s one of the rooms available for a hanok stay through kozaza.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u201cStaying in a hanok is more than a night\u2019s accommodation, you can experience Korean traditional culture and lifestyle,\u201d said Jo San-ku, founder and CEOof kozaza.<br \/>\nWhat the relatively new company is also doing is spreading the \u201csharing economy\u201d model in society here. Around 70 Korean firms are engaging in the model including Socar, which is a car-share operation; Kiple that purchases and resells children\u2019s clothes online; and the social dining company Zipbob.\u00a0\u201cZipbob is more about sharing talent, I would say,\u201d said Park Lynn, founder of the social dining club. As there are a rising number of singles, Zipbob brings members, usually early 30-something females, to congregate for a meal or a session of drawing or learning how to make craft beer. Zipbob users create profiles, chat online and find people who with similar interests after which they can organize dining experiences.\u00a0Park like Jo started her business based on sharing economy around 2012.\u00a0Jo is one of the early adopters of the \u201csharing economy\u201d model here. Having founded and operated NetGeo in Silicon Valley in the 2000s, he worked at leading Korean conglomerates before founding kozaza.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1543\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.kozaza.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1543 size-full\" src=\"http:\/\/blog.kozaza.com\/wp-content\/uploads\/2014\/06\/031.jpg\" alt=\"03\" width=\"450\" height=\"338\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Jo San-ku, founder and CEO of kozaza, poses during an interview with The Korea Times.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>When he set out to found a business in Korea, he met a lot of naysayers who said that Koreans don\u2019t like to open up their houses or that the house structure in Korea was not oriented toward sharing.<br \/>\n\u201cThe biggest hurdle was the Korean mindset that they don\u2019t want strangers in the house\u201d said Jo. \u201cBut the mindset is changing.\u201d\u00a0A recent survey by Nielsen validated Jo\u2019s argument. The survey found that one out of two Koreans (49 percent) were willing to rent goods or services through a shared economy for financial purposes. Respondents were most willing to share clothes (25 percent) and electronic goods (25 percent), but also outdoor camping goods (23 percent) and cars (19 percent).\u00a0\u201cSharing the hanok is within the bigger context of a sharing economy but also a pride for Koreans,\u201d he added.\u00a0Jo had a special guest last year Google executive chairman, Eric Schmidt, who visited Chiwunjeong, the former residence of ex-President Lee Myung-bak for several hours.\u00a0\u201cSchmidt came in the fall so all the doors and the windows were open, so he noted how the wind and the sun \u2018go through\u2019 the house,\u201d said Jo.\u00a0He noted that hanok stays can now be expanded as \u201calternative\u201d accommodation to hotels that foreign participants attending global conferences held in Seoul could make use of. His company recently hosted participants to the Global Hackathon, which was part of the SBS Digital Forum hosted by the capital.<br \/>\n\u201cAbout 130 participants stayed at 65 hanok together for four days, which allowed them to brainstorm and enjoy Korean zither performances in the evening. It was like a journey rather than just sleeping in a hanok,\u201d said Jo. \u201cThis experience demonstrates that we can host global conference participants in hanok.\u201d<br \/>\nFor the future, kozaza is also looking to secure 100 home-stay residences within the 29 districts of Seoul, fit to accommodate businesspeople. Rooms available in Seoul total 30,000, so kozaza, working with the Seoul Business Agency and the Seoul Metropolitan Government, would be able to increase that number by 10 percent.<br \/>\nThe real allure of kozaza or other sharing economy models may be in its philosophy.<br \/>\n\u201cThe sharing economy is all about by the people, of the people and for the people,\u201d Jo said. \u201cIn a sharing economy, a powerless individual is providing value.\u201d<br \/>\nHe said Kozaza as an example of expanding value creation. Jo and his four employees link hanok owners with guests who are willing and interested in choosing the traditional Korean house as accommodation. Both the host and guests would like a memento. So the Seoul City Government supports amateur artists drawing depictions of hanok, which are made into postcards and distributed to both the host and guests. Bukchon village, a popular tourist destination, finds the postcards memorable souvenir items so they are sold at shops.<br \/>\n\u201cSo it\u2019s good for everyone, the host, the guests, Bukchon community, the artists and Kozaza. By sharing the theme of hanok and by doing what each party wants to, we\u2019re creating a new value culture,\u201d Jo said.<br \/>\nIt\u2019s a \u201cpay as you live\u201d model that will become a new lifestyle, he added confidently.<br \/>\nFor a young company, kozaza is actually being enhanced by the soaring popularity of Airbnb; but it ambitiously hopes to \u201cdisrupt its business model within this year,\u201d Jo said.<br \/>\nThe stay at a hanok is not cheap per se. For two people sharing a hanok room, they should be prepared to pay an average of 110,000 won per night. The most expensive is 1.5 million won per room for two people at Chiwunjeong. In between is another \u201cfine\u201d hanok, the Rakkojae, where the rate is around 200,000 through 300,000 won per night.<br \/>\n\u201cA hanok is petite, with no privacy and the toilets sometimes placed outside. Those who appreciate the value of hanok\u2019s architecture and design should come,\u201d said Jo.<br \/>\n\u201cBukchon is singular in Seoul. You can find a Gangnam in any big city. Palaces, you can find them anywhere too,\u201d said Jo. \u201cBut it\u2019s hard to find a habitat of the commoners.\u201d\u00ad<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/koreatimes.co.kr\/www\/news\/culture\/2014\/06\/135_158523.html\" target=\"_blank\"><strong>View original text &gt;<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A view of the Rakkojae hanok in Bukchon, Seoul, once a guests steps through the entrance. Bukchon in Seoul is a mixture of the hip and quaint. The main road is dotted with cute, standout restaurants, shops and cafes. Meander through the narrow alleys in the back, however, and one time-travels to the 1970s and early \u201880s \u2014 a time of hole-in-the-wall shops and \u201chanok\u201d or traditional Korean houses.It\u2019s within this sliver of Seoul and its vast passage of time that a local company, kozaza is working with a new-era concept of \u201csharing economy\u201d to promote the beauty of olden times.\u00a0There are around 90,000 traditional houses remaining in Korea. Kozaza \u2014 the name fittingly means \u201clet\u2019s get a good night\u2019s sleep\u201d \u2014 links 700 of these with visitors desiring a stay. Jo has been a forward promoter of the traditional..<\/p>\n","protected":false},"author":1,"featured_media":10337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kozaza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[kozaza press] Kozaza taps sharing economy to promote hanok -Korea Times - \uc704\ud648, \uc0c9\ub2e4\ub978 \uc219\uc18c \ub300\ud55c\ubbfc\uad6d 1\ub4f1 \uacf5\uc720\uc219\ubc15<\/title>\n<meta name=\"description\" content=\"[kozaza press] Kozaza taps sharing economy to promote hanok -Korea Times\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[kozaza press] Kozaza taps sharing economy to promote hanok -Korea Times - 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